strategy & concept
structure & copy
wireframing
website design
mobile design
development & launch

що входить в мої послуги

Strategic websites designed to generate leads, support sales, and build trust in your brand

for Businesses, Experts & Startups

Web Design & Development Liusia Rybalchenko

Web Design & Development for Businesses, Experts & StartupsWeb Design & Development for Businesses, Experts & Startups

Liusia RybalchenkoWeb Designer & Developer

Люся Рибальченко веброзробниця та дизайнерка сайтів

STRATEGIC WEBSITES DESIGNED TO GENERATE LEADS, SUPPORT SALES, AND BUILD TRUSTIN YOUR BRAND

Liusia RybalchenkoWeb Designer & Developer

Люся Рибальченко веброзробниця та дизайнерка сайтів

Web Design & Development

for Businesses, Experts & Startups

I work with growing businesses

and professionals who view their website as a tool for sales and growth

Clients in Ukraine, Europe, USA

in web design

4+ YEARS

web pages built

3000+

projects from concept to launch

100+

Services

WEBSITE DESIGN & DEVELOPMENT

A complete website from strategy to launch. Ideal if you need a new website designed and built from scratch to generate leads, support sales, or present your business professionally

    strategy & concept

    website structure & copy

    wireframing

    custom website design

    responsive design

    development & launch

Full-service website design and development for businesses
Strategic website redesign for better UX and conversions

WEBSITE REDESIGN

A strategic redesign of your existing website to improve its visual direction, structure, user experience, and alignment with your current business goals

    refreshed visual design

    improved website structure and user flow

    adaptation for new services, products, or business goals

    stronger brand positioning

    conversion-focused improvements

WEBSITE DESIGN

Custom website design shaped around your audience, market, and business goals. The result is a clear, distinctive website experience that strengthens your brand and helps you stand out from competitors

    modern design built to stay relevant

    cohesive visual direction aligned with your brand

    clear page structure and intuitive user experience

    responsive design for desktop, tablet, and mobile

    organized design files ready for development

Custom website design tailored to your brand and audience

Not sure which option is right?I’LL HELP YOU CHOOSE THE BEST SOLUTION FOR YOUR GOALS

    Brand & Marketing Materials

I can take care of these design needs in one place, so everything looks cohesive, professional, and aligned with your brand

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PRESENTATION DESIGN

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Presentations for webinars, video lessons, pitches, products, or services — designed to make your content clear, structured, and visually engaging

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GUIDES, CHECKLISTS & PDF MATERIALS

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Custom-designed guides, checklists, workbooks, and other PDF materials that make your content easy to understand, visually consistent, and aligned with your brand

    Trusted specialists I work with

Need help beyond my services? I can connect you with trusted specialists I’ve worked with and confidently recommend

logo design chatbots SendPulse setup & training AI-powered photoshoots e-commerce stores on Shopify / Horoshop

Contacts available upon request

    Recent Projects

    Your website could be here

Launch in as little as 7 days

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Website for a Nutritionist & Health Coach

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Website for a Norwegian Language Education Project for Ukrainians

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Website for a Construction Company in the Czech Republic( Developed in collaboration )

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Website for a Marketing & Content Specialist in Geneva ( Developed in collaboration )

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Landing Page Redesign for Educational Cards

плинуча стрічка
плинуча стрічка

    Client Reviews

What clients sayabout working with me

Every project is unique

I create solutions tailored to your business and goals

    How the process works

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  • 01 / Discovery & brief

    We discuss your project, goals, and the right website format. You complete a brief that helps me gather the key information and build a clear foundation for the project.

  • 02 / Structure & copy

    I plan the website structure and page flow with your audience and user behavior in mind. I refine the copy where needed to make it clear, persuasive, and SEO-friendly.

  • 03 / Wireframe

    I create a low-fidelity wireframe that maps out the sections, content hierarchy, and overall page flow. This allows us to review the structure before moving into visual design.

  • 04 / Website design

    I create a custom design tailored to your business, audience, and goals. Every project gets its own visual direction — no pre-made templates.

  • 05 / Development on Weblium

    I build the approved design on Weblium and optimize it for desktop, tablet, and mobile. I also set up the necessary forms, links, interactions, and functionality.

  • 06 / Launch & handoff

    I test the website before launch and make sure everything works as expected. You receive a ready-to-use website and clear guidance on how to update it independently. I also remain available after launch if you have any questions.

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Why clients work with me — and come back


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One specialist instead of multiple contractors

No need to coordinate a designer, developer, and copywriter — I handle the entire website process from strategy to launch

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Clear timelines, no unnecessary delays

I work within the agreed schedule and keep your project on track for launch

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See the direction before development begins

We approve the structure, wireframe, and design first, so you know exactly how your website will look and work before development starts

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Informed, without the overwhelm

I guide you through every stage and explain the key decisions without involving you in unnecessary technical details

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Support after launch

You get clear guidance on managing your website, and I remain available if questions come up after launch

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About me

Liusia Rybalchenko

Web Designer & Developer

I’m originally from Kharkiv and now live in Poltava because of the war

I’m a mom of two — not a perfect one, and I’m not trying to be :)

I love art, music, people, and life.
I love reading and traveling. I always have my own thoughts — and I often go against the grain.
Not perfect — just honest.

In my work, I combine design, marketing thinking, and an understanding of human psychology. I build website structures, user flows, and information architecture around how people perceive a website and make decisions.

Every project is more than just a website — it’s a unique client story, and I become part of it

    faq

  • The timeline depends on the scope and complexity of the project. A landing page or single-page website can typically be launched in 7 days or more, while multi-page websites and e-commerce projects usually take 14 days or more. The exact timeline is agreed upon before the project starts.

  • At launch, the essential services required for the website to work — such as the domain and Weblium plan — need to be activated and paid for, usually on an annual basis. I let you know about these costs in advance when preparing the project estimate.

    After that, the only regular expenses are typically the annual domain and platform fees. There are no hidden recurring fees from me — you receive a fully functional website and know all expected costs upfront.

  • Your website will be built on Weblium, a modern website-building platform.

    I use it as a development tool that allows me to implement a thoughtful structure, custom design, and the necessary functionality without unnecessary technical complexity. It also makes managing your website straightforward after launch.

    Once the website is live, you’ll receive guidance on how to update the content yourself whenever needed — without relying on a developer for every small change.

  • The process is flexible and depends on what you already have.

    If you already have copy, I help structure it, adapt it for the website, and refine it where needed so it works with the page flow, user experience, and SEO.

    If you don’t have copy yet, or only have part of it, we build it step by step. I create the website structure and suggest copy directions or examples that you can expand with your business information. I then edit and refine everything with you until we have the final version.

    The result is website copy created as part of the process — without unnecessary delays and with the website’s goals in mind.

  • Yes. After launch, you can update your website content yourself — including text, images, and other information.

    The website is built with future management in mind, and you’ll receive clear guidance on how to make everyday updates without needing a developer.

    And if you ever have questions or need help with more complex changes, you can always reach out to me.

  • Yes. Your website can be expanded at any time with new pages, sections, services, or additional functionality.

    I plan the website structure with future growth in mind, so it can evolve together with your business without requiring a complete rebuild.

  • Yes. I provide 2 weeks of post-launch support. During this period, you can ask questions, clarify details, and request minor adjustments within the agreed project scope — for example, replacing text or images or making small technical refinements.

    The website is launched only after all project stages have been reviewed and approved, so by the final stage there are usually only small adjustments or clarifications left.

    After the support period ends, you can still contact me whenever you need help. If you need changes that affect the website structure, design, or functionality, they are treated as additional work and quoted separately.

  • The website design process is approved step by step, so you understand each decision and can see the direction of the project before the website is fully developed.

    Based on your brief and references, I create the initial design concept — the visual direction for your website, including colors, typography, and overall style. You receive a presentation with explanations and examples.

    Once the concept is approved, I design the first key screens and present them with an explanation of the layout and design logic. After your approval, I move forward with the complete website design.

    This step-by-step approach keeps the process clear and organized, reduces unnecessary revisions, and ensures that each stage is approved before moving on to the next.

  • Before the approved design is developed on Weblium, we review and finalize it together. Once the design is approved, it becomes the final version that moves into development.

    If you would like to change something, the best time to do so is during the website design stage, before final approval. At this point, we can explore different options and find the best solution.

    Changes can also be made after the website has already been built on Weblium. However, additional design or development changes outside the approved scope are handled separately and quoted individually.

  • Yes. Payment is split into two stages.

    A 50% deposit is required before the project starts. This secures your place in my schedule, confirms the project timeline, and allows me to begin the work.

    The remaining 50% is paid after the website is completed, before the final handoff of access and instructions.

    This payment structure keeps the project clear and organized for both sides and allows us to move through each stage without unnecessary delays.

сайт

— це інструмент, який має

працювати на ваш бізнес,

а не просто існувати

ЦЕ ТОЧКА КОНТАКТУ З КЛІЄНТОМ, ЯКА ВПЛИВАЄ НА РІШЕННЯ: ЗВЕРНУТИСЬ ДО ВАС ЧИ НІ

Якщо ви вже задумались про створення або оновлення сайту — значить ви на етапі, де важлива не просто наявність, а те, як саме він буде працювати на вас.

Залишилось обрати спеціаліста, який реалізує це правильно

Thank you!

We will contact you shortly

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*Повернусь до вас протягом дня з відповіддю

сайт

— це інструмент, який має працювати на ваш бізнес, а не просто існувати

ЦЕ ТОЧКА КОНТАКТУ З КЛІЄНТОМ, ЯКА ВПЛИВАЄ НА РІШЕННЯ: ЗВЕРНУТИСЬ ДО ВАС ЧИ НІ

Залишилось тільки обрати спеціаліста, який реалізує це правильно!

Thank you!

We will contact you shortly

Can't send form

Please try again later.

*Повернусь до вас протягом дня з відповіддю